Never before have I seen so strong need to build tribes as 2006. People have build tribes around symbols, manifest, rituals and brands, hate & love ore anything (happy tribe around the Christmas tree). The person of the year 2006 was for Time Magazine YOU – I think the driving force behind al of this was the growing need for tribes and strong need to find the survivor tribe in a world full of meaningless wars/terror and melting planet. So keep on building “blogtribes” 2007. The question is which of doe’s blogtribes are going to make a difference for al tribes to survive?
A friend gave me a good point with the commercial dimension of the growing tribe trend. Consumer member clubs as Tesco Card ore IKEA family can now grow faster then ever before if they tap into the ONE YOU trend. They only have to update the management to 2007.