ONE lecture in Brussels
Did hold ONE lecture in Brussels at the 28 September for the members of The European Association of Communications Agencies (EACA).
The audience was enthusiastic about the ONE topic and the coming book but
ONE advice in the lecture did shock some advertisers:
• Stop hunting consumers & start to involve them.
The day after the lecture was The Effie-Awards with over 300 top managers from Europe’s Advertising industry. The award ceremony was one of the most professional I ever seen, especially the golden feeling I got when saying hello to Mr Effie (hmm).
The best campaign of the year in my opinion was “Dove for real beauty” and in the end they also won award after award.
I did get new request to hold ONE lecture’s in Soviet, Greece, Denmark to name a few.