Faking nature saliency at Furniture Fair
This year is in many ways a celebration to sustainability and silence at The Stockholm Furniture Fair. The strange think is that so many are talking about nature in a way that feels fake. Slogans like “nature design” don’t feel real. I think it’s great that many are doing the right thing for nature, but when sustainability are becoming only a hype then we really need to find a new planet fast.
To show the world what this trend really is I suggest that they take away al the nature fake furniture. And instead build a forest as an installation totally realistic but in plastic material. And let us al walk around inside the forest with real animals.
Last year fair was much more vital in the level of design.