Face death while smoking
For many years they have worked to get smokers to face death while smoking:
“The European Union has launched an aggressive anti-smoking drive with grisly photos of rotten lungs, throat tumors and decayed teeth that it hopes will be used on cigarette packets.” CNN (Friday, October 22, 2004).
Today it’s a fact to face death on cigarettes sold in Belgium of while smoking. I wonder if a sense of humor could be effective even in a subject that is making consumers face death, take a look at this charming anti-smoking AD movie from Belgium.