If you sell cameras, for instance, you’ll sell more close to where there’s something to photograph. Kodak should really create more Kodak moments: the Spanish steps in Rome, the Eiffel Tower… A tourist destination is rated by the number of photographs taken by tourists, which drives story-telling back at home. India doesn’t have that problem the whole nation is like ONE big Kodak moment. On my first trip to India I did shot 500 photos in Mumbai. Here they are some of them.
How important do you think the numbers of photos is for buzz and storytelling for the marketing of India?
If a picture says more than 1000 words, how will you target then to take does pictures?