Context 3 (10): Commercial dimension

Published by on augusti 17, 2009 at 10:11 f m

Where does the consumer see the most logic in your message/product? Choose a relevant context where you will have the greatest impact. The choice can also be interpreted as how you intend to position your product. Where is my message most appropriate and where on the field am I most likely to make the most goals?
Detective Marketing (fourth edition), by Stefan Engeseth (PDF).

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