In the blog post Pictures and storytelling are a lot of good points being said as:

Great photos come from a substantial investment in telling the story, no matter what it is. Churchofthecustomer.com

The old saying that a photo says more than thousand words, will live BUT it is so to fake photos today digitally that people don’t trust them as much as before. This is also to reason for why amateur photos are growing strongly (we believe more in them). I believe that we like photos where we can se our self and when we see ourselves we spread the word (from me to you), in the commercial world we call it storytelling. For a photographer it means that work has change from making the picture for the thousand words to create a mirror.