Chris Anderson book: Free
Chris first book The Long Tail was a mega success. I do think he is one of the best business authors in the world when it comes to research.
In the video connected to his Wired article: “Free! Why $0.00 Is the Future of Business,” Chris deliver a point that will stay here for a long time: “Every industry that becomes digital eventually becomes free!”
The most common of the economies built around free is the three-party system. Here a third party pays to participate in a market created by a free exchange between the first two parties. Sound complicated? You’re probably experiencing it right now. It’s the basis of virtually all media. Wired.com