Apple was more religion than products for a long time. Then they sort of become the big companies and closed their church but now they opening it for new market and believers.

If you’ve recently bought an iPhone, we’d love to hear your favorite story about using it. We’re all ears. Apple.com

The tribe potential that they can deliver with iPhones connected with stories is like going from an Apple to a Watermelon.
Thanks to Daniel Hjelmtorp for sending this link.