When consumers and companies are smiling to each other they move towards each other. On the photo I am ONE small consumer smiling and moving forward. If the smiling is not enough to get things moving go to this blogs win-win marketing or content & marketing thoughts (by Singapore’s guru Manoj Aravindakshan).
Happy consumers are smiling; no company needs research for see it but they need to smile. Is your corporate culture smiling and attracting positive power? A smiling doctor, treat unhappiness as a healthy bonus. And they also read the book “Simplicity is the key” by Trevor Gay.