Recently I had the pleasure to be social offline with Guy Clapperton who is social media expert and often seen on the BBC. We met in Denmark where he was the Key note speaker at the Marketing Day 2012 (Markedsføringsdagen 2012). I also had the honor to be one of the speakers so I could spend time to interview Guy. It is always tricky to ask questions to an experienced journalist. We skipped all the usual superlatives about social media. Instead Guy pointed out some of the potential danger of using social media as a toy:
• We don’t think toys can be dangerous.
• People who are not aware or understand the effect of their online behavior are in the risk zone.
• We do not think about the information we give away as long as we get something back.
Guy often refered to the saying:
If you are not paying for the product, you are the product.
I would like to add that being a “toy product” in an information society has its risks and thinkers such as Guy Clapperton gives a healthy awareness in the potential risk with social media in a humble delivered speech.
PS: Also like to point out that the rest of the excellent seminar was about marketing potential with social media and that Guy delivered an inspirational speech with positive message about social media in a witty way.
Why is defence not valued in business?
Fool.com (I have started to blog for Fool.com – check it out)
Stefan Engeseth never fails to surprise. His logic of taking his inspiration this time from nature—with the simple yet poignant question: “How have sharks survived for millions of years?”—has yielded a business book with teeth, and some pearly whites of wisdom.
Jack Yan, CEO, Jack Yan & Associates. Director, the Medinge Group
Praise for the Sharkonomics book.
Lucy Handley of Marketing Week predicted “sharkonomics” will be one of the hot marketing buzzwords in 2012 to reach the ears of corporate boardrooms.
Sharkonomics: Marketing terms that will reach the boardroom in 2012.
Marketing Week
The reviewer chose a favourite point from the book: Move or die. The Marketing Week magazine is one of the most influential magazines in the world of marketing (and helps a lot of marketing community to move to new seas).
This week I held a lecture at the first Sharkonomics book launch outside of the Nordics, at Berlin. It felt really good to at Berlin which is ranked as one of the most creatives cities in the world. The book launch was arranged at Soho House, a great place for people woking in the creative business field.
A unique illuminating business event.
Soho House Berlin (quote from event calendar)
Never before have I in any other speech got so creative and mixed audience (film directors, artist, entrepreneurs, lawyers, marketers and probably anything else you could think of). They gave me great creative questions and fun intellectual response.
I want to give special thanks to Steph and Luis for making my book swim in Germany.
Sharkonomics von Stefan Engeseth verbreitet Angst und Schrecken unter Marktführern.
German Press release
Innovations that have a given market today is almost as rare as pregnant nuns.
Professor of Economics Allan Malm, Lund University
Talent often start small and so does Vamos. Check it out on Facebook or Getvamos.com (I do Like the people behind the solutions).
Vamos is an app that mix Facebook Events and Instagram photos together. It was made to help people discover events and happenings around them. Summed up it shows you what your friends are up to and all pictures taken from that event.
Getvamos.com
The Press release for Sharkonomics swam globally into FOX News, Reuters & 300 more (pdf) it got 14.000 press clips and 40.000 hits on Google. It seems like there are many who likes to take a bit of the Sharkonomics book.
A small juice producing brand in Sweden named Froosh is changing the rules of how to package products. Their message on the bottle’s is really outstanding:
Live longer than your friends, better than Botox, Look good naked.
Their creativity and culture makes them stand out from the normal anonymous message. Their juices is is tasting really good BUT that is not the point. The point that fascinates me is that I find juice companies all over the world being more creative, modern, and more flexible than other business. I can’t stop thinking about it. Why is that so? Is it that their corporate culture is like their product (young and fresh?). Yes! Often young companies do not have a history that can hold their creativity back.
In short I think it could be some of this facts explaining their creativity:
1. Lack of history (everything is fresh).
2. They are all depending on nature – the link to nature is increasing in some businesses and it is great!
3. To make quality demands passion.
4. Juice brands are demanded by more conscious- and demanding consumers.
5. It gives a higher meaning and satisfaction to work with nature instead of against it (at the same time give consumers better health).
6. Their goal is to have nothing else than nature’s own gift in their juice. Which can be translated to: do not put BS into the corporate culture.
7. A lot of things I don’t know yet (but I love to jump into the juice bottle – to find out how to live longer than my friends).
Like the Australian juice brand Nudie points out:
Nudie is for people who… Love walking in the rain without an umbrella
Nudie.com.au
Think that says it al about the attitude of the juice fresh culture.
