Last week the one of the directors at IKEA Sweden told me that they where looking for 1000 new managers and got over 50% of their work applications for from members in club: IKEA Family (read consumers/fans). I often ask companies when are you going to involve your fans into your company? The answes are are often first: Do we have fans? Yes only open the doors I say. But instead they make fans have legal reservations on their fansites as here.
Legally Required Disclaimer: This fan-run website is NOT related to IKEA, IKEA.com or the IKEA Group. Any and all links to IKEA.com are presented for reader convenience only and do not imply IKEA’s approval of this website. Got that? Good. Now back to the fun stuff.Ohikea.com
Ohikea.com have more passion than a normal IKEA Family member has (well it’s the same persons but at Ohikea.com they are allowed to express more of their passion). Going to an IKEA store takes a lot of time, so does this Dracula movie that takes place in an IKEA store. When fans are living and creating their tribes outside of the corporate culture the brand has now control so they try to stop the energy that instead could get into the brand. Without the connection to their fans IKEA can end up headhunting Dracula as a managers (he got passion). But if they had more interaction with tribes as Ohikea.com they would tell how’s how and then let some play and some work (official).
Did hold a lecture yesterday for the MiS/PR network at Folkoperan. After the lecture we did al stay and see performance ZARAH (bountiful and scary in a dramatically mix). They did perform in nearly 3 hours; I have to admit that I have problems not being interactive for so long time. But after a while a lot of quality ideas came to me when I did nothing else but take in what they where giving us.
Did meet Mats Lederhausen back in 1994, I can see that he has have been working a long time with leadership at McDonald’s. His visions for the next generation are growing inside and outside of McDonald’s. He is now 2007 starting his own company, did find this on his this corporate blog, regarding greenwashing:
“I have long been inspired by the Egyptians who decided to build the pyramids. These were people that had a vision so grand they knew that only their grandchildren would be there to enjoy the fruits of that vision. As Charles Handy so eloquently writes: “Set your sights on immortality, or as close to it as you can get, and most of the ethical dilemmas sort themselves out. Today the skyscrapers of business tower over the old cathedrals. We must hope that those who build the enterprises within them are cathedral builders in their turn, for if they fail us then we all fail.” Mats Lederhausen, Founder, Chairman & CEO, Be-cause.com
Apple did it with iPhone, Boeing did it with Dreamliner. Promises means taking out money from your “brand bank” before you got them.
CEOs, often dismissive of marketing, are discovering a dangerous reality: aggressive marketing and brand-building can boost stock prices by raising customer and investor expectations. But the penalties for not delivering on marketing promises are fast becoming as significant as not meeting quarterly earnings targets. John Quelch, professor, Harvard
Can human emotion become an art form connected by blogs? Yes! Do I recommend you to spend time on this art form? Yes, if you FEEL for it! Is the graphic outstanding? YES!
At its core, We Feel Fine is an artwork authored by everyone. It will grow and change as we grow and change, reflecting what’s on our blogs, what’s in our hearts, what’s in our minds. We hope it makes the world seem a little smaller, and we hope it helps people see beauty in the everyday ups and downs of life. Wefeelfine.org
She is a modern version of an old school artist, the sort that not only now how to look (but actually now music). Alicia Keys official website Aliciakeys.com is not as good as fan sites as Aliciakeysfan.com ore Alicia-keys.net (build by thousands of Miss Keys’). The competition between fans is often really hard, like in how is most interactive, has the best stories, photos, gossip etc. They also probably have more passion for doing what they doing than a paid Webmaster. The same goes for a lot of brands, but it easier for an artist to get the feeling of Miss Keys’ mirror effect. Listen to Alicia Keys, singings the hit No One: “No ONE is getting in the way I feel for YOU.”
Yester day I was the moderator at Store day / Butikdsdagen in Stockholm. There where a lot of good speakers how al talked in the topic of retail, consumers and e-commerce. One of the speakers did point out that unsatisfied consumers should be treated with “kill them with kindness.” I did point out that the satisfied consumes should consumers be “love them with passion.”
Environment friendly product should not mean boring bad product for a higher price. It should mean cool sustainable raw power to improve life and earth. Like this powerboat Earthrace, it looks good its fast and its sustainable.
In March 2008, Earthrace will attempt to set a new speed record for a powerboat to circumnavigate the globe running 100% biodiesel, and with a net zero carbon-footprint, in order to increase awareness of the environment and the sustainable use of resources. Earthrace.net
This week I did held a lecture in Paris for the Circle network. There were many IT companies in the audience and as always in France, good food and wines. Thanks to Per and Yann for arranging the lecture. Many of the questions were mainly focusing on how to use the ONE model in a B-to-B situation. I think the French guru pointed it out perfectly:
We are in a B-to-B-to-C situation.
Jean-Noel Kapferer, Professor, HEC/School of Management
Going from B to B to C and back to B – by angling the mirrors, you get a clearer perspective of each other’s interests and can see the big picture in the world around you.
At this local restaurant could the guests borrow a staple gun and put whatever message they like on the walls. It is like a consumer mirror totally. People put everything on the wall: their country’s money; fly tickets, last cigarette, business cards, id-card to work and a lot of personal photos. When did you last see these types of consumer walls in big company headquarters?
Environment friendly product should not mean boring bad product for a higher price. It should mean cool sustainable raw power to improve life and earth. Like this powerboat Earthrace, it looks good its fast and its sustainable.
