For some days ago, a close friend gave me a Rolex watch. It was really kind (have a passion for watches). It was a fake Rolex and it only works if I move everyday (more than sitting by the computer). The moving part is really fun… I have to move to make it work ore pay around 4300 Euro to get the original watch. But when I move more people will see it. If the original watch hade the same function they could gave it away to people how move where the right buyers see it (well brands do this with stars). This function will make consumers walk the talk.
In Scandinavia some are starting to sell what they call “real fake” Rolex. They sell them with stories to make them less fake: The same suppliers make it in the same fabric as the original. And this is the best of the stories I ever heard from the fake business: Rolex found a fake fabric so good that now body could se what was the real watch ore the fake so they had to pay them 50 Million Euros to close it. But now Rolex are producing their originals in the same fabric…. Wow good storytelling, if you want to believe it (and a lot of consumers want to believe it). I have been talking with some other brands that truly are producing the fake versions of there one product (they say that this is a smart way of controlling the fake business). With suppliers it is always a thin line of what’s real and what’s fake. At least my Rolex stop’s the time, that will not the real Rolex do! By the way today it’s my birthday so maybe you can send me some links to cool fake products?