Why does not Xerox Printers instead print out heart at Valentines Day?
Printers all look more or less the same and have more or less the same features. I think you could capture major market shares by making those grey boxes more personal. Why doesn’t Xerox talk to consumers and find out what they really want. Make a printer with some human values built in to make it more than just the last link in the consumption chain. A printer that automatically printed special occasion cards on the right date – a sort of ink filled alarm clock of love that could print out heart at days like Valentines Day? To make these ideas meaningful you would need a lot of input from customers.
Then consumers can send the printed hearts and spread love to Secret Service! Consumers can if they like put barcode on them self!