This morning did I hold a ONE lectured on FlyNordics Stockholm-to-Oslo flight at 30,000 feet. As you can see on the above picture, I was not the captain but did have fun holding the lecture. The 100 passengers where giving a free copy of ONE as a gift from FlyNoric and the author. My message to these business travelers was characteristically straightforward: Stop hunting your customers, start to involve them!

Thanks to Tomas Ahlsén, Director Sales, FlyNordic for giving me this creative opportunity to hold a lecture at the highest level in the world.