To make it more likely that a company can sow the right seeds of consumption, the company should make those seeds part of the offer. Naturally, there must be something in the offer for everyone or “I love my Toyota” can very quickly become “Don’t make the same mistake as me”. Getting customers to send a company’s offer to others has an enormous impact.
Make a list on what you like to happen 1-5:
Then seed the right thing to happen (if you like tomatoes seed tomatoes).