I’m looking forward to holding an opening keynote speech on June 12 at CEBIT. Also great that my sharks will bite into the topic of digital transformation. My publisher in Germany, Midas Management, will be there and they have, together with CEBIT, arranged a book launch of Sharkonomics’ German edition (read sample, first 3 chapters).
CEBIT is the biggest tech seminar and fair in the world—a great start in Germany for Sharkonomics:
Digitization has given rise to a wave of innovative technologies that are bringing profound change to business and society. The digital transformation of business is now about much more than merely integrating mobile technologies and online shops into existing infrastructure. The key trends today are things like intelligent automation, artificial intelligence and data analytics. The CEBIT Digital Transformation Summit will look at these new trends and provide a platform where companies can share their experience and insights along the road to digital transformation.
CEBIT Digital Transformation Summit
On an island outside of San Francisco, the Alcatraz prisoner-proof prison was built. Thousands of people were locked behind bars over the years. Today, millions of customers are locked behind mobile screens. Perhaps it’s time to escape?
We are trapped in technology. Our mobile screens imprison us as much as Alcatraz did with their prisoners. If you removed all the screens and made the technology invisible, customers would fly to escape the ”screen prison”, just like a number of prisoners fled from Alcatraz at the time.
Can you really criticize Apple?
Apple is extremely successful economically. One reason for their profitability is that customers have no choice customers have been voluntarily incorporated into their system (loyal prison inmates). Unintended loyalty creates a demand for freedom (from all screens, not only from Apple’s).
Start a Pear or an Orange
Just as the fugitive prisoners proved that Alcatraz was possible to escape from, you can start a competitor for to the ”screen prison”, which proves that it is possible to deliver freedom in technology solutions. Below the surface, AI (Artificial Intelligence) approaches make it easier to create more open solutions based on voluntary loyalty. Start an option that delivers freedom and why not call it Pear or Orange?!
If Samsung uses Sharkonomics strategies, they would more quickly learn the art of eating an Apple.
If Chinese companies played halv as good as Ma Long does in table tennis they would also be the World Masters in branding
If Chinese companies played halv as good as Ma Long does in table tennis they would also be the World Masters in branding.