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Book release of ”Sharkonomics 2” at KTH the 19 November

Published by on september 26, 2019

Welcome to the release of the sequel to the book that created waves worldwide.

With digitalization, business is now as competitive as nature, where everyone is on the menu. There are no longer limitations in terms of countries, markets or segments. Digital sharks such as Amazon and Alibaba are moving across the globe towards anything that they can feed on. This increases the need for management to update itself in both attacking and defensive moves. In the book Sharkonomics 2, Stefan Engeseth shows how companies can create success through lessons learned from sharks.

In Sharkonomics, Stefan Engeseth bites hard into the future of management.
Daniel Pink, Author of When: The Scientific Secrets of Perfect Timing

Sharkonomics provides sharp insights into what drives success in today’s disruptive business world.
Marshall Goldsmith, NYT bestselling author, and two-time Thinkers 50 #1 Leadership Thinker

A stimulating read!
Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Released November 19, Sharkonomics 2: How to attack and defend your business in today’s disruptive digital waters by shark diver, author and Keynote speaker Stefan Engeseth. He has met some of the world’s leading shark experts and dived in water off South Africa, where he got to meet and deeply interview Great White sharks!

Sharkonomics is printed in six language editions, with 10 more under evaluation. Soon the fourth Chinese edition be released.

Welcome to the Swedish launch of the book ”Sharkonomics 2” on November 19. The first 50 who sign up will receive a signed book. A panel debate with well-known and experienced business profiles discusses business trends and the future. What does digitalization mean for competition?

In the panel: Sven Hagströmer. Hanna Riberdahl, CEO, The Association of Swedish Advertisers. Carl Wåreus, Head of Agency, Google Sweden. Niklas Huss, Head Of Innovation, Länsförsäkringar. Sophie Gernandt, Senior Marketing Manager, Tieto. Hans Nyblom, Business Developer, Installatörsföretagen. Per Kittel, Country Manager Sweden, Webpower. Therése Gedda, Executive Coach, Founder and CEO 30minMBA. Bugge Woldner, Swedish Marketing Federation. Albert Bengtson, Silicon Vikings. Stefan Haglund, CEO, Företagsuniversitetet.
Opening speaker: Terrence E. Brown, Ph.D, Head of the Industrial Marketing and Entrepreneurship Division, KTH.

Registration by E-mail: boklansering@detectivemarketing.com.
Date: Tuesday, November 19. 08.00-10.00 AM.
Place: KTH, Lindstedtsvägen 30, Stockholm, Sweden.
Breakfast. Book now as the number of seats is limited.
This event is in Swedish but Terrence E. Brown opening speech will be in English.
Arranged by KTH Royal Institute of Technology.

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Top 10 most popular posts – Updated: 23 September 2019

Published by on september 23, 2019

1. Call to action: Homo Stupido at Publishizer (video)

2. Video clip from panel debate at Almedalen 2019

3.  It’s not just the thought that counts

4. You can only grow and scale your business as fast as you grow and scale yourself

5. Genetic differences are the drivers of innovation and evolution

6. From E-Commerce to Word-Commerce

7. Old ways, won’t open new doors in new ways

8. Many of the old organizations will die soon (if they haven’t died already)

9. Who actually owns the brand – the customers or the company?

10. Second edition of Complex Chinese Sharkonomics is out now

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Call to action: Homo Stupido at Publishizer (video)

Published by on augusti 19, 2019

My upcoming book, Homo Stupido is on Publishizer, a crowd-publishing platform that matches me directly with publishers.

I have been working many years on this book dream, I hope you join me on this publishing journey.

If you would like this book to be signed, Pre-order copies and check out the bonuses at Publishizer.com/homo-stupido (video etc).

Thank you in advance for spreading the word via social media!

Stefan Engeseth

I know that we should never underestimate human stupidity. 
It’s one of the most powerful forces in history.
Professor Yuval Noah Harari, Author of Sapiens (cnbc.com)

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You can only grow and scale your business as fast as you grow and scale yourself

Published by on augusti 9, 2019

You can only grow and scale your business as fast as you grow and scale yourself.
Mark Thompson, Keynote Speaker, Besselling Author

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Video clip from panel debate at Almedalen 2019

Published by on juli 11, 2019

Video clip (in Swedish by Stefan Engeseth) from panel debate at Almedalen 2019.

Topic: How can we make Sweden the best in the World’s Global Development Department?
Panelists:
•Håkan Dahlström, Managing Partner, Tieto
•Ann-Marie Rosendahl, CEO, Digital Business Development
•Joakim Appelquist, Deputy Director General, Vinnova
•Helena Jerregård, Vice-Provost for Collaboration, Mälardalen University
•Henrik Bergqvist, CEO and founder, Pickit
• Stefan Engeseth, CEO, DetectiveMarketing and author of Sharkonomics.
Moderator: Åsa Lindell
Organizer: Tieto.
Read more (Google Translation).

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Host at the Scandinavian International Fashion Week

Published by on juli 9, 2019

I had the honor to be host, with Sofia, at a magical fashion show in Stockholm City Hall.
It was a like a seeing a fashion journey from around the world.
Scandinavian International Fashion Week aims at showcasing the art of fashion designers from all around the globe. During 2 days, the catwalk is open to innovative designers and brands, who stage their upcoming collections to press, buyers and influencers from across the globe. The catwalk also welcomes new talents, as we believe in opportunities and understand that everything starts with a dream.
Held at the Stockholm City Hall, the event starts with 2 catwalk days, followed by a price ceremony on the third day. The idea is to recognize the work of the most outstanding fashion actors, such as designers, make-up artists and models, at the most prominent prize venue in Stockholm: the Stockholm City Hall.
Sifsweden.com
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It’s not just the thought that counts

Published by on juni 24, 2019

It’s not just the thought that counts.
iPeter Ahnell, DNB
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It may sound childish to have fun, but the fact is that fun is also what drives change

Published by on juni 21, 2019

It may sound childish to have fun, but the fact is that fun is also what drives change.

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Updating 70.000 words in my ONE book

Published by on juni 17, 2019

Often I am asked: “is it hard to write a book?”
My answer is always the same: “It’s like running a marathon, you only have to take the first step and start running.”
Now that I’m updating 70.000 words in my “ONE” book, I realize that I ran an extremely long marathon. Normally a business book is about 20.000 words.

Being a dyslectic author, I did not see the “goal” sign, instead, I believe I read “start”, and ran the marathon 3 times more than needed.

In many ways, I found it funny that I did not see where to stop running. Yet has my ONE book, in its shape, become a historical documentation of consumer power in the start of social media? (The first edition came out 2006).

It will take all summer for me to update the 70.000 words, but this time, I WILL see the “goal” sign, and STOP long before 100.000 words….I hope.

Ps Click here if you like to read a short version of ONE.

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Top 10 most popular posts – Updated: 28 May 2019

Published by on maj 28, 2019

1. How technology can solve overconsumption and save the planet

2. Many of the old organizations will die soon (if they haven’t died already)

3.  Genetic differences are the drivers of innovation and evolution

4. Who actually owns the brand – the customers or the company?

5. Old ways, won’t open new doors in new ways

6. From E-Commerce to Word-Commerce

7. Lucire.com: The fall of the influencer

8. Millennials will adopt to workspace as popcorn

9. Innovation: A drone lands at a Tesla car driving at high speed to charge it?

10. Second edition of Complex Chinese Sharkonomics is out now

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