On a transparent market, customer needs to be a part of the value of the service. If you run a restaurant you need a good chef and guests who tell friends who enjoy that sort of food. My advice is to skip the ads and concentrate on hiring better chefs. Unfortunately, many companies don’t start with the goods or services that they are selling. In the case of the good restaurant in my example, they did. I now eat there and have told all my friends.
Do you feel so ONE as a consumer that the bill taste better?