Archive for 2017
I have some exciting news! My latest book, Sharkonomics, has sold almost 10.000 copies in China. This is the first edition in simply Chinese and the publisher is currently preparing for another edition in advance Chinese.
Dan Ariely is probably one of the sharpest and wittiest scientist on earth. In this lecture he covers an interesting topic of how we lie.
Check out his lecture below:
Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s OK to cheat or steal (sometimes). Clever studies help make his point that we’re predictably irrational — and can be influenced in ways we can’t grasp.
For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book ”Marketing Management” is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.
This limited edition book covers: new ideas on marketing science and practice – views on the future of marketing and retailing – views on place marketing, person marketing, idea and cause marketing – encounters with museums, art collectors, and the performing arts – concerns about the growing threats to Capitalism and Democracy – proposals for reducing poverty, corruption and income inequality.
There’s only one name in marketing: Phil Kotler. His latest may be his best-a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago.
Tom Peters, author of In Search of Excellence
Phil Kotler is the reigning sage of marketing, with vast knowledge, penetrating insight, and a fabulous ability to synthesize a complex topic into truthful simplicity. A master teacher, Kotler continues to shape the minds of marketing leaders around the world-and through his writing, he can shape your mind, too.
Jim Collins, author of Good to Great
Do not miss this book, it is a sharp book, Phil Kotler goes deeper than no other marketing guru.
Stefan Engeseth, author of Sharkonomics
The change-maker, Yuval Noah Harari, mixes facts and future with a great sense of humor in a lecture that challenges the humankind. This Q&A / lecture presents a joyful journey into the science of homo sapients of tomorrow.
Watch it out below:
Q&A / lecture – The Future of Humanity – with Yuval Noah Harari at The Royal Institution.
Founded by amazing Ade Onilude, in 2004, Women in Marketing (WIM) is established to empower women to fulfil their potential within the marketing profession. Ade was inspired to launch the WIM network as a forum to educate, inspire, connect, share and recognise women in the marketing profession.
Women in Marketing (WIM) are pleased to announce the 7th annual Women In Marketing Awards – celebrating the successes and advances made by women in the marketing, advertising. This year’s award takes place on the 16th November at the Ham Yard Hotel, London.
This year’s ceremony is set to be an amazing evening celebrating the achievements of the stars of the marketing world. I look forward to meeting fellow colleagues, female and male, from the world of marketing and business.
Ade Onilude, Founder & CEO of Women in Marketing.
Update 26 Mars: News release with information about the WIM Awards open submissions to global entries
and it’s categories (pdf).
In Almedalen, there will be a shark attack focusing on how we can change and inspire a sustainable future where changed behavior and digital technology can help us make the right decisions.
The Sustainable Innovation boat in Almedalen last year got 3,000 visitors. This year will our Stefan be in the program on 4/7 during a innovation evening:
Think outside the cage. Bite into the future
The game about thinking outside the box – when a new and sustainable system can take place. With humor and innovation, we create new business ideas with relevant customer benefits about sustainable behaviors and digital technology. Join our contest, maybe you are the winner and may borrow a personal digital assistant named Alexa.
Stefan Engeseth, Business Developer, Sharkonomics.com.
Companies participating on the boat during the week: White, Riksbyggen, Toyota, Intel, etc. (Google translation).
Communication is all about programing a code of acceptance.