Archive for juni, 2014

A shark as a Guest Professor

Published by on juni 24, 2014

Never before has a shark been a professor. Therefor, rumors spread faster than an email when our Stefan visited Prague recently.

He shared his knowledge about how to use shark attack techniques with MBA students in Marketing Management at the University of New York in Prague. ”It was an honor”, Stefan says. The rumors in Prague’s business community spread quickly. This is the first time a shark is a professor (and probably the first time ever in the world another spice acts as a professor).

Creative and hungry students swam like sharks
The students did create attack and defense strategies for various companies. The rumor of the shark approach had reached several companies that quickly signed up as test cases. Students are more open to innovative thinking than companies that tends to have their hands full with their daily business.
By grouping up the participating students and companies we could achieve a mix of knowledge and experience that created some very creative results. The companies that were part of the workshop offered a job opening to the students with the most creative solutions on the spot.
More companies are lining up to come and hear about the ideas that can come to life when the hungry sharks and swimming guest professor put their sharp minds together.

Unique brands swim longer
Czech companies work hard to maintain their local uniqueness. It is a crucial competitive advantage when you compete with global giants. This is particularly relevant for companies wanting to increase their exports as there is a risk that the company’s identity becomes more global than unique. Specially in a time when companies often change owners.

Kotler is the man, Stefan is the shark
Three books were on the reading list, Sharkonomics and ONE by our Stefan and Marketing Management of legendary Philip Kotler. Students came from all over the world and worked for companies such as DHL, Hyundai and others for banks, accounting firms , and within e-commerce and recruitment.

The question is; ”Where does your company want to swim?” Find and by diving into the book Sharkonomics.

Guest Professor praise from University of New York in Prague:

Stefan Engeseth provided two weekends of dynamic lectures, brainstorming, and inspiration to our diverse group of MBA students in Prague as Guest Professor in Marketing Management. Beyond the classroom, Stefan was able to develop multiple connections and strategic partnerships in just a matter of days which he then incorporated into his second weekend at the University. Students were able to then apply their marketing skills directly to these visiting clients and to develop new ideas which are currently being explored. Thank you, Stefan, for sharing your charisma, energy, and experiences in such a real way with us!
Aaron Johnson, Ph.D., CFA
Graduate Business Programs Manager
University of New York in Prague

Thanks to University of New York in Prague for having the first professor in the world from another spice.
Thanks to the sharks for letting me represent their knowledge.
Thanks to the students for making Czech companies swim more globally.

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Mind the dots gap

Published by on juni 22, 2014

Mind the dots gap

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If a company doesn’t become creative, it will eventually die

Published by on juni 19, 2014

If a company doesn’t become creative, it will eventually die.
Tobias Degsell, Curator at the Nobel Museum.

Quote from yesterday’s lecture ”The Spark of Creativity” at Silicon Vikings Stockholm Chapter.

Credit to Katarina Bennich for doing an excellent job organizing and moderating the seminar.

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An idea that can make LinkedIn the biggest company in the world

Published by on juni 13, 2014

Will not give the idea away here but its intresting to see if it will happen anyway?

An idea that can make LinkedIn the biggest company in the world.

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Top 10 most popular posts – Updated: 9 June 2014

Published by on juni 9, 2014

1. Can a computer win the EU election?
2. Watch one of the funniest sport match ever
3. Guest Professor praise from University of New York in Prague
4. In five years time can more animal species attend in board meetings
5. Magic obsession with National Geographic photographer Paul Nicklen
6. Call to action: Find my viral idol
7. Why woman can rule Internet
8. Great white shark are swimming to Sweden
9. ReebokONE makes sport grassroots grow
10. Defend your market

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Great white shark are swimming to Sweden

Published by on juni 6, 2014

Regarding to marine experts are the Great white shark soon swimming to Sweden (that will make business in Sweden swim faster).

It is time to scout for white fins on the water in Sweden.
DI.se

Got a Tweet from #Kunal_Kemist saying that DI has missed the biggest shark in Sweden Sharkonomics (thanks).

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Guest Professor praise from University of New York in Prague

Published by on juni 2, 2014

Stefan Engeseth provided two weekends of dynamic lectures, brainstorming, and inspiration to our diverse group of MBA students in Prague as Guest Professor in Marketing Management. Beyond the classroom, Stefan was able to develop multiple connections and strategic partnerships in just a matter of days which he then incorporated into his second weekend at the University. Students were able to then apply their marketing skills directly to these visiting clients and to develop new ideas which are currently being explored. Thank you, Stefan, for sharing your charisma, energy, and experiences in such a real way with us!
Aaron Johnson, Ph.D., CFA
Graduate Business Programs Manager
University of New York in Prague

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