Marketing Directors have much to learn from the behavior of sharks.
The Market Library by The Marketing Director / Marknadscheferna (Google translation)
Archive for maj, 2014
Most politicians today only say things that voters like to hear. Based on massive research on what is popular and demanded from the voters. Because of this fact I think we soon can have a computer as politician, perhaps as an avatar (face).
Then that computer can say exactly what the voters like to vote on.
The only problem is how to get that computer to understand how to deliver after winning the EU election (computer do not lie,
it will not be logical for them, that the computer would have my vote).
Can a computer win the EU election? Yes they can!
Sharks are masters in trail and error (move or die you tend to want to move).
Think it work so well because of it make sense:
Sharkonomics makes corporations want to move and ONE makes them use consumer power (social media etc) as flippers.
Its a really nice University with an open mind for creativity and Sharkonomics.
Prague is like a painting that becomes more beautiful every time I come back.
It’s again amazing to see the ONE concept grow from a humble book into a movement of smart solutions around the world. This time it’s Reebok that taps into ONE. Since a lot of the elite sport has grown far away from what normal sports can identify with (steroids, blood replacement, surgery, etc). It is a smart move by ReebokONE to make sport people connect and grow into a grassroots community.
The world’s fitness community lives here!
Back in 2006 when I was releasing my ONE book I could not believe how fast ONE would spread. It may not be the most sold book in history but ONE as a concept is today an big part of our society, business and life.
ONE is changing business, products and even whole companies. Consumers are doing revolution like we have not seen since the French revolution. In many ways companies are not needed anymore if they not tap into consumer power (leading banks told me that open source bank system will probably replace them in 3-4 years!):
ONE is driving the evolution like nothing else and its power by consumers.
Koenigsegg was the first extreme car manufacturer to take steps toward green technology with the release of the biofuel CCXR in 2007. The One:1, a sibling of the highly competitive Agera R, follows in the footsteps of the CCXR as it also runs on E85 biofuel, race fuel or normal gasoline.
This Swedish masterpiece of car on the picture, is also an great symbol of how fast ONE is driving change in to our society, business and life.