1. Behavioral Somersaults
2. The evil pupose in bad leadership
3. 6 Ways Apple Becomes Prey for Sharks
4. Lifespan of humanbeings is going up. Lifespan of corporations is going down
5. Do not miss Seth Godin at Gulltaggen
6. What is behind the yellow frame of National Geographic
7. Swedishwire.com: Sharkonomics makes debut in Japan
8. Smart advertising from Betabrand creates mirror buzz
9. Defend your market
10. LinkedIn: For seriously old people!
Archive for mars, 2014
1. Behavioral Somersaults
In the Stockholm Subway Station “Slussen”, a man is climbing onto the Photo Booth to recharge his mobile phone – a quite understandable behavioral somersault captured by my mobile camera.
When the guards ask him why he has unplugged the Photo Booth, the man answers calmly: – “I am just recharging my mobile”. The guards ask again: – Can you please come down, Sir, and the man answers: – “Sure, in a moment, I just need some more power in order to read my SMS messages”.
Some time ago, when we were interviewing the inventor of the mobile phone, he told us that one of the arguments against developing the phone was the lack of behavior supporting the use. Today, it is probably just a matter of time before someone unplugs a respirator in order to recharge the phone.
The architect of the Photo Booth did most probably not realize the behavior somersault it would cause. But we do, and so did the guards who finally convinced the man to step down (but not before his mobile was charged enough for him to access his SMS messages).
Actual behaviors can lead to both creative thinking and organizational issues if the plug is pulled. This is why we run workshops to improve collaboration and business value.
Lifespan of humanbeings is going up. Lifespan of corporations is going down.
Annika ”Dr.Google” Steiber
Speech quoted from lecture at Silicon Vikings Stockholm Chapter with permission from Annika.
Annika Steiber is one of few researchers who have been studying Google from the inside for almost a year and tried to answer the question what drives Google’s innovation capacity. Today is here book release of ‘The Google Model-management for continuous innovation in a rapidly changing world’.
One question I like to discuss again with Annika is the lifespan of Google.
Credit to katarina Bennich for excellent arranging the seminar.
Recently I attended a lecture with Communications Director Merci Olsson at National Geographic Europe. Merci used to work for The Nobel Prize which was established in 1901. National Geographic was established 1888 which makes it older than the Nobel Prize. And Merci is much younger than the brands she works for.
In the lecture I got the impression that Mother nature is still a teenager. The reason is that with new technology and innovations, we can and are discovering more than ever before (history, future, water and everything else in the DNA of Mother nature).
National Geographic is a strong brand that reaches 615 million people every month and has 30 million fans engaged in social media. On their brand platforms they share Mother nature’s beauty through the pictures taken by world class photographers who are ready to catch Mother Nature’s DNA in every frame. I do not know who designed their logo but it’s one of the most useful and smartest I have ever seen. It is designed as a frame that frames the world into a smart package we can consume. In other words, everything is in the yellow frame of National Geographic. I think Merci and her colleagues will make this package more useful for more people to connect within their brand.
In my picture frame you see from the left Executive Director Joakim Mörnefält, National Geographic. Communications Director Merci Olsson at National Geographic Europe. CEO Francesca O’Brien Apelgren, The Marketing Association in Stockholm (organized this well framed seminar).
By using smart Ph.D. students as models are Betabrand creating buzz. Everything is psychology and since there models are smart the effect is that they starts to get smarter consumers. I call this mirror buzz (what you send out is what you get back in sells).
Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models would have a Ph.D.
I like to start an discussion in your company/ friends with an question: Attack and defense scenarios effects in long and short term on brand- and business performance?
Inspiration can be found in sports, military and at Sharkonomics.
A trilogy in Sharkonomics lectures at Swedish marketing associations in Stockholm, Halmstad and Gävle
1. #H2H by @bryankramer
2. Small US agencie Sköna use Swedishness to grow
3. Strength is a weakness, if not used as a strength
4. Facebook Valentine gift to 1.23 billion users
5. @ThereseGedda: Don’t sell yourself short by not putting your full effort in
6. Sharks tweets on twitter
7. Do not miss Seth Godin at Gulltaggen
8. Rasmus Ankersen: Is Apple the next Nokia?
9. LinkedIn: For seriously old people!
10. Swedishwire.com: Sharkonomics makes debut in Japan