Archive for november, 2013
Probably not. Because they have been producing beer since 1876 and are firmly stuck on the ground. Unless their famous commercial phrase “What’s Up?” actually is a hidden message saying that they are going into the airline business. I don’t think that will happen for a long time – because they have too much history on the ground holding them back.
History should not stop Budweiser fly and eventually lands on top of the airline industry.
Did go on tour holding Sharkonomics speech for the The Marketing Director / Marknadscheferna an organization started on Facebook for leading Marketing Directors in Sweden. They haw grow into an trendy organization with thousands for members, the tour was fully booked in Malmö, Gothenburg and Stockholm at Scandic Hotels.
Warm thanks for a superb lecture!
Peo Axelsson, CEO, The Marketing Director / Marknadscheferna
The tour was sponsored by Smurfit Kappa Onwell.
In a land rich with culture and curiosity, my book Sharkonomics is now swimming amongst 127 million readers. It’s humbling and amazing to see Sharkonomics translated into Japanese – a beautiful language – and designed and presented in such a clean-cut way. My hope is that it will inspire Japanese business people in both attack and defence. Since Japan is such a great country which I have yet to visit, my hope now is to hold lectures about Sharkonomics and meet interesting people there, and experience the uniqueness of this land.
The B-movie Sharknado is a mega movie success. I have seen hundreds of shark movies but Sharknado seems to be outstanding (in a way only B-movies can be). It got 5,000 tweets per minute (Foxnews).
B-movies are more trendy than the rest of Hollywood, this movies is produced by one of the best The Asylum.
When a freak hurricane swamps Los Angeles, nature’s deadliest killer rules sea, land, and air as thousands of sharks terrorize the waterlogged populace.
Watch the trailer for Sharknado a mega success with over 6 million wives on Youtube and are creating a cult tribe of fans.
Sharknado will make Sharkonomics swim faster and bite harder!
Did hold my first Sharkonomics lecture in Denmark, great to jump up on stage for an hungry audience from The Danish Marketing Association.
They did a cool ad for the lecture that I like to share with you, here as a pdf.
Danish praise for the book:
A very good advise is to read Sharkonomics before your competitors!
Michael Raffnsøe, CEO, Danish Marketing Association
1. LinkedIn: For seriously old people!
2. Relationship currency converts social skills into cash
3. Defend your market
4. If Apple would start a bank it would happen over one night
5. How Sir Tim Berners-Lee invented the World Wide Web by cracking the code: Not invented here!
6. Jumping high in Finnish business press
7. Tablet War Week: Will look small if Facebook jumps in the water
8. From BtoC to BtoB into BtoG(EEK)
9. Hire fat people in health food stores
10. 6 Ways Apple Becomes Prey for Sharks