Archive for juni, 2013

Top 10 most popular posts – Updated: 25 June 2013

Published by on juni 25, 2013

1. Vikings on fire?
2. Kiitos to Finlands marketing elite
3. Will Iron Maiden sing to the Sharkonomics hit?
4. Loyal is so last year
5. Tablet War Week: Will look small if Facebook jumps in the water
6. Beyond the suggestion box – increase creativity in your business
7. Why Microsoft was forced to improve its defense skills
8. How Sir Tim Berners-Lee invented the World Wide Web by cracking the code: Not invented here!
9. From BtoC to BtoB into BtoG(EEK)
10. James Cameron: I fail every time

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Exclusive advices from Björn Jakobson founder of BabyBjörn

Published by on juni 20, 2013

I had the honor to meet Björn Jakobson, founder BabyBjörn. I meet Björn at Artipelag – a beautiful building for art and culture exhibition in the Stockholm archipelago. The Building is designed and belongs to Björn. It got that world class ambitions (most things grow in nature – even art).

Later that evening I held a lecture for entrepreneurs. Before the lecture I asked Björn, a legendary entrepreneur, for some advices to the audience. With Björn’s permission I would also like to share them with readers on my blog:

1. Forget yourself (focusing on your surroundings).
2. Intellectual property rights.
3. Solid cash flow.
4. Few products.
5. Always be no 1.
6. Be present.
7. Be independent of banks.

Today BabyBjörn is a multi million business that started off with a humble investment of 300 Euros and hard work – for example traveling 110 days each year for 25 years. Behind all the work I sense a unique leadership that seems to be based on more than the traditional “walk the talk” leadership. I sense dimensions of passion and emotions that Björn visualizes in colors. A leadership that I would call “paint the talk” – a colorful version of leadership.

Björn is an entrepreneur who started a small company that took small steps and is now running all over the world (as their consumer do – they sell product for kids).

BabyBjörn—adorable umlauted dimples and all—has attained a level of success that most brands only dream of. The brand’s widespread reputation for offering both quality and fashion has practically made it shorthand for an entire product sector.
Brandchannel.com

I meet Björn through my friend Charlotta Huldt, an opera singer, entrepreneur, and the founder of StrömstadOperan. Charlotte’s company is in the phase of taking baby steps with the potential to grow into something magical.

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James Cameron: I fail every time

Published by on juni 17, 2013

I fail every time.
James Cameron, director of Avatar

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Praise for the Sharkonomics lecture in Finland by Eka Ruola CEO & ECD at hasan & partners

Published by on juni 14, 2013

Successful agencies need to be in a constant attack mode. We have a lot to learn from sharks and Stefan Engeseth is a perfect guide for that. Just jump into the water with Sharkonomics, it’ll pay off.
Eka Ruola, CEO & ECD, hasan & partners

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Praise for the Sharkonomics lecture in Finland by legendary Lauri Sipilä

Published by on juni 11, 2013

Stefan Engeseth is really a star and brilliant on stage!
The audience loved his Sharkonomics lecture!
Lauri Sipilä, CEO, Finnish Marketing Association

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Kiitos to Finlands marketing elite

Published by on juni 8, 2013

Kiitos means thanks in Finnish. I had the honor to hold two customized Sharkonomics lectures in Finland this week. The first lecture I held was for the The Finnish Marketing Association on the topic of print and social media relations. The theme of my Sharkonomic lecture: How to attack market leaders and kill competition with print. It was great to see that the audience attended the lecture wearing shirts with shark print. Besides that, the feedback from the audience and organizers was great.

The Sharkonomics lecture is easy to customize to different fields of topics. Agencies around the world sems to like to swim with the knowledge of sharks.

I had the pleasure to held that lecture for Finland’s best agency hasan & partners, for their employes and clients. Often agencies has a hidden creative potential that can be set free with inspiration from natures way of moving business. This agency has a great potential to swim more global than Nokia does today.
They work with an interesting challenger brands in the mobile field, called Jolla (a cool Sharkonomics Finnish brand). It is Interesting to see how they in an creative way include the consumers in their product by combing two mobiles into ONE.

Back in 2006 I and some friends created an fantasy mobile for Nokia with the aim to make one mobile into two. With help from hasan & partners, Jolla has the potential to make their solution swim global and not only be a fantasy.

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Top 10 most popular posts – Updated: 3 June 2013

Published by on juni 3, 2013

1. Cannibalism in the the shark and business world
2. Tablet War Week: Will look small if Facebook jumps in the water
3. Will Iron Maiden sing to the Sharkonomics hit?
4. Loyal is so last year
5. Vikings on fire?
6. Beyond the suggestion box – increase creativity in your business
7. Why Microsoft was forced to improve its defense skills
8. How Sir Tim Berners-Lee invented the World Wide Web by cracking the code: Not invented here!
9. Exclusive interview: Petter Stordalen – Undisputed Champion of the Nordic hotel market and a self-made billionaire!
10. Why trendspotters should play table tennis

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