I had the honor to hold seven lectures for sales organizations in purpose to deliver understanding in how the new media landscape can improve profitability and customer satisfaction. Selldorado is one of the absolutely best networks that arrange seminars in Sweden!

Below is Selldorado’s presentation of my lectures:

Stefan’s lectures are about how social media can step up communication for your business both internally and externally, and give you an edge?

Stefan will focus on how you can give customers the power to work for your business. At a time when ownership and consumption has taken on new meanings, there will be other demands on how companies can become successful. Stefan says that it is a myth that there are companies that always produces the value for the company. Instead, customers have in many cases a decisive influence on value creation in both the product or service produced and what feelings they generate. What is perceived and then creates much value as customers? And what are customers willing to pay for? In this new world, some companies have been incredibly successful without putting a penny in traditional marketing. Stefan will talk about the following:

• In what ways that social media can affect your results?
• Put customers at the heart of your business.
• Integrate social media into your business plan?
• Gains, threats and trend factors with social media?
• Allow customers to provide energy and inspiration to the corporate culture.
• What opportunities are created when a customer dialogue goes from monologue to dialogue.
• What human driving forces lay behind the development of social media?
• How to find super talent within and outside the company.

The question is, how far is your business ready to go?