The best innovations, just like the shark in Jaws, is often something we don’t even know is there.
Simon Sinek, How to innovate like a Shark
Thanks to Kaisa F. for sending me this sharp blog post, she did think the idea in the post swims well with Sharkonomics!
I do think the same, hope Simon think so to.
After a long summer, Sharkonomics will swim all the way to New Zealand. I will be one of the keynote speakers at the Marketing Association‚s Marketing Today conference in Auckland, to be held on September 18 and 19 (hashtag #MAToday2012). There will be speakers from Universal Music Group, GM, Lego and Jack Yan in person on stage. I’m looking forward to meeting the 230 hungriest marketers in that part of the planet at the seminar.
Thanks to social media, I got the privilege to have one of my best friends in New Zealand, Jack Yan, work with me. Read Jack’s press release about the magic tour he and the association is arranging so well for me.