Archive for mars, 2010

Changing the world with Internet

Published by on mars 31, 2010

Politics has up into now full of false promises, but now with Internet it is possible to track what is false ore true. In other words if politics become true it can change the world.

PolitiFact is a project of the St. Petersburg Times to help you find the truth in American politics. Reporters and editors from the Times fact-check statements by members of Congress, the White House, lobbyists and interest groups and rate them on our Truth-O-Meter.

Why not do the same for your local community, brands and sports?

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The Google city is born

Published by on mars 26, 2010

I have been writing for years about an idea I got to built a city named after Google. I called it Google Downtown. I even talked with Google’s Global CEO, Eric Schmidt about it this summer. Google is a cool company with good attitude. I hope this will be an reality in my life time (a city is more than a name).

Topeka ‘renames’ itself ‘Google, Kansas’:


Last month, Google announced plans to sell 1 gigabit-per-second fiber optic broadband to consumers. The plan called for it to be rolled out to no fewer than 50,000 homes in the initial test, and maybe as many as 500,000, but didn’t specify where it would be rolled-out. Topeka, Kansas wants in. Bad.

So bad that….

Mayor Bill Bunten on Monday issued a proclamation changing the name — unofficially — of Topeka to Google for the month of March to bolster efforts to encourage the corporation to place a pilot high-speed Internet system in the city.

Even at this level video and at

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If you have no choice, you find them

Published by on mars 24, 2010

If you have no choice, you find them.

Bookmark and Share Unplugged Speeches on Spaghetti Opera Regina – brilliant concept of Detective Marketing

Published by on mars 22, 2010

Unplugged Speeches on Spaghetti Opera Regina – brilliant concept of Detective Marketing.
Anna Caracolias,

Metro gives thumbs-up to Stefan Engeseth’s Unplugged Speeches.

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It IS rocket science

Published by on mars 20, 2010

The old saying: It’s NOT rocket science. Means that not everything is complicated (ore need to be so). I realize that some things in life needs to be so, other words: It IS rocket science!
I think this is an wonderful way of changing the way in how to look at innovation: Why not take away the engine and use the rocket to power an helicopter?

The Dragonfly DF1 is a helicopter that uses rockets attached to the tips of its blades to power it instead of a conventional fixed motor attached to the body.

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Crowd crashing at Unplugged Speeches™

Published by on mars 18, 2010

Last week we held the second Unplugged Speeches™, this time the theme was creativity with creativity researcher Farida as speaker of the day. The seminar was packed with 160 attending leading business professionals.
Unplugged Speeches™ is very appreciated by the people attending it and we have received excellent feedback, also a lot of people like the location SpaghettiOperan Regina. The whole project is in the trail and error stage. Even so it appears as if I have underestimated the interest of this kind of seminars. More people did came to this seminar than had sign up for it. At first I thought that we missed some names on the list but after checking it up I understood that we were getting crowd crashed (a bunch of people showing up at the seminar without being registered). We think the reason is that if you have something that people like they will spread it and others will find it. Over 50% of the attendants did not get an invitation!
Farida was really great and gave a successful speech. The audience interacted highly and the questions were more personal than ever before (probably because creativity is personal – everyone has their own view and definition).

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Powering Internet with creativity

Published by on mars 16, 2010

IMC has for 10 years being powering Internet with passion. At thear anniversary is the theme for their Internet conference creativity. The tribe leader of IMC is Lennart Svanberg. I am honored to be one of the speakers at IMC.

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10 questions to test the company’s creative ability

Published by on mars 13, 2010

1. Are you encouraged to be creative and come up with new ideas at work?
2. Do you and your colleagues take initiatives even if the outcome is uncertain?
3. Is it allowed to fail in your workplace?
4. Do you experience the atmosphere at your workplace as lively and eventful?
5. Do you feel that there is room for humor and laughter in your workplace?
6. Does your boss listening to you? Is there a dialogue rather than a monologue at your workplace?
7. Do you have time to think of new ideas?
8. Have you and your colleagues the opportunity to take part in how the company is managed and developed?
9. Do you use an encouraging language in the workplace?
10. Are you encouraged to collaborate with others?

Is your company creative?
The number of YES to the above test gives the answer:

farida book cover0-3 YES:
Probably you do not have room for your creativity.

Action: Download Farida’s dissertation immediate on and give the the dissertation to your management! Do the test again after 6 months and if it has not become better – change job!
Example of companies: examples are companies that have worked long on a static market without threatening competition. This could lead to an inability to adapt to change due to lack of creativity.

4-6 YES:
Not a super-creative company, but has the right conditions to become so!

Action: Work on the points that you have answered NO on and enhance the areas where you answered YES.
Example of companies: firms who have the ability to be more creative than they are at this point. This probably due to underestimating the staff’s ability to be creative. The reason is often that the company has left the creative stage of establishing the company and instead has grown into a more stabile stage where energy is spent on administration. There is a lack of a strategy to capture the creativity in the organization which in turn makes the firm vulnerable to rapid changes.

7-10 YES:
You are probably in an organization that can perform and deliver super-creative results.

Action: Spread the rumor, and recruit more super creative talents who do not have space to be creative in firms that received only 0-6 YES. Focus on your creativity to achieve even better results, and reward staff to be even more creative and it will result in both prosperous results and a healthy and more happy staff.
Example of companies: The staff is given time to be creative and the company attracts more creative people such as Google. These companies can quickly adapt to changes and create innovative and unexpected solutions such as Apple’s iPhone. Is this true for your company?

Spread and quote but please cite the source

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Jack Yan: Re-launches: Made in Sweden

Published by on mars 8, 2010

After Jack Yan’s speech at Unplugged Speeches™, Swedish brands are re-launching their national inheritance. You might say Jack has renewed the concept of: Made in Sweden.

Every day millions of people across the globe use Swedish products, work with Swedish companies or shop at Swedish global chains. Still, people are often not aware that these brands are Swedish.

This is a way for companies to tell the world that they are Swedish. But it’s also in our interest to make clear that these strong brands are Swedish.
Olle Wästberg, Director-General of the Swedish Institute

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Sir Ken Robinson: Do schools kill creativity?

Published by on mars 6, 2010

Sir Ken Robinson: Do schools kill creativity?

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