There is nothing new, nothing old, only out of date package. Back in 1932 did Harry Roberts start to produce radios. 77 years later they are more modern than ever. Why? They understand that nothing need to be new ore old to be trendy, the package of the brand only have to start working with retro branding. The Swedish site of Roberts Radio gets it but the original site don’t. Its so classical if a brand have had a really good selling point they stop to see it for them self. Consumer see what they know, what’s already in the brain is what the brain detect easily. That is exactly why I believe in retro branding, package brand values into our present times is good business.
I really like the design of their radios, classical but in an modern package (my brain now that).
Kids did educate their parents about Internet, same goes for saving mother earth. At Mother’s Day kids can give knowledge gifts to their parents, a smart way of getting the younger generation passing their green values to their parents.
Getting employees to go the extra few inches can make the difference between success or failure. The problem is that free choice can’t be bought. The difference between heart and salary is becoming more and more noticeable on the company’s bottom line. Did get this good point in an interview I did for my next book:
After a heated discussion in Sweden whether Ted.com was officially or unofficially starting up in Stockholm, the founder Richard Saul Wurman is coming to Sweden in June. But he is not here to talk about whether or not there should be a Swedish TED, he rather talk about his new project 19.20.21. I hope all Swedish Ted.com fans anyway will see this as a positive step in spreading the idea of Ted.com in Sweden.
Richard Saul Wurman is also the founder of the TED, an annual multidiciplinary conference with the motto ”ideas worth spreading.” Richard Saul Wurman has sought ways to make complex clear. Although his 81 books appear to be on different subjects, they are all about the same thing, the journey from not knowing to knowing. Recently it occurred to him that no two cities in the world ask the same questions of themselves, and the 19.20.21 project was born. Globe Forum 2009
Likemind.us is one of the best social points I have seen for a long time. The point is to use online to meet off-line.
who: people like you
what: an opportunity to enjoy coffee and conversation
why: because drinking good coffee with likeminded people is fun
how: piers and noah thought it might be a good idea originally, and lots of other folks seemed to agree. Likemind.us
Thanks to Olle Svensson for sharing this point at his lecture today.
Yesterday was Friday the 13th a day full of superstition and evil histories. In other words a good day for marketing evil products. The PR event for Resident Evil 5, yesterday in London did include some body-parts that is lost… Ethical it is an question if this is good ore evil marketing.
A marketing stunt involving a ”treasure hunt” for convincing-looking human remains across central London has gone awry, according to organisers, with a number of bloodied body parts (and chicken livers) going missing. Brandrepublic.com
I did find my part of the story at Resume.se (in Swedish).
Most marketers don’t know where to fish, so they fish were ever there is water.
Sport fishing is based on giving the fish a chance to not get hocked on the brand.
Smart Cast (see photo) from Humminbird.com, doesn’t give the fish a chance but the fisher fish to eat. This product is an innovation, it is an sonar that you as a fisher can use from land and with the “watch” see if its fish in the water. The question is if marketers are sport fishers ore like to have a sonar sensor to know if there is fish in the water ore not?