Detectivemarketing.com

Archive for 2006

Search for love at GoogleLove.com

Published by on november 22, 2006

Most people search for love a whole lifetime. As they say there is one for everyone out there (but they are hard to find). That’s why date sites are BIG BUSINESS. Google like big business, why not tap into the growing of search for love? If Google could combine al the date sites in the world more people how search for love would find love. The results would be that new couples from different places so the world would become more ONE. How would you find and how will find you at GoogleLove.com ?

Bookmark and Share

How to double the traffic on Google

Published by on november 20, 2006

The simple fact of the matter is that good business is essentially childishly simple. Google, for example, could let visitors search its 8 billion pages by opening pages visited in a separate window so that instead of leaving the Google page, the visitor stays with the brand a little longer.

Bookmark and Share

Books bound in human skin

Published by on november 18, 2006

Consumer generated media is hot. Here is a story that is going deeper than the rest of consumer generated stories:

“A number of prestigious libraries — including Harvard University’s — have such books in their collections. While the idea of making leather from human skin seems bizarre and cruel today, it was not uncommon in centuries past, said Laura Hartman, a rare book cataloger at the National Library of Medicine in Maryland and author of a paper on the subject.” M.L. Johnson, Associated Press Writer.

To include consumers is good but this story seams a bit too much Hannibal Lector for my taste.

Bookmark and Share

Ghost Riding, a trend ore a massage?

Published by on november 17, 2006

In a time when people look for new leaders they express it in different ways. One-way is to do a new dance: Ghost Riding. It is danced like this; you drive your car slowly then walk out of it and dance around the car. At the same time the car is slowly moving down the streets with the music playing, but no one is sitting in the driving seat (film clip). The tribe of hip hop has and will always be good in pointing out big points that drives trends. And for business leaders this means big business if they can adapt to does trends. I can’t stop thinking of the problems GM has to sell their cars. It is now the time for the consumers to take place in the drivers seat. The question is will GMs business leaders dance to the new tones of opportunities?

Bookmark and Share

Bono wont laugh al the way to the bank

Published by on november 16, 2006

It ONE of the funniest version of BONE you ever heard singing. It is an must see video, so turn up the sound: See it here Jaffe cool blog Jaffe Juice.
Don’t think you will see Bono laughing al the way to that bank.

Bookmark and Share

Beck ad value to the music industry

Published by on november 16, 2006

The band Beck did perform and show their new CD in CBS Late show. Nothing new with that but this time it was more than an original CD. The Beck cover is design so the consumer’s can customized the cover. It is done with a fun attitude (that will make people talk about it. So fun that David Letterman did play with it the whole show.

The music industry has finally wakeup and instead of protecting evolution to go forward they tap into the consumer revolution and dance to the music of Beck.

By adding value to the CD Beck they are protecting them self from illegal copying on Internet (consumers do need the CD to have the experience). Why don’t take it to the next level and make it to a ticket to there next concert? And let the fans play in the band at that concert if they create the best cover?

Bookmark and Share

10 free ONE lectures in New York

Published by on november 1, 2006


I am an international speaker and author from Sweden who will be in New York in January to meet with media regarding my latest book, ONE – A Consumer Revolution for Business. The book has sold out in Europe and is widely distributed in Asia (and it is relevant to the American market). Ranked among the top five per cent by a leading speakers’ bureau, I have held over 500 lectures to audiences ranging from international corporations to academic institutions in Europe, Asia and Saudi Arabia.

ONE will next be released in the US in January 2007.

As well as meeting with media and bloggers, I plan to give 10 free lectures in New York (the only condition being that the organizer of the lecture agrees to purchase at least 50 books to give to attendees or colleagues).

For more information: Contact information for Stefan Engeseth

Update 18 December:
It seams like free lectures in the states gives the impression of that you are not a professional speaker. If I do these free lectures I need to start al over again. I think it is better to do some more homework and get in at the right level with the team (PR, speakers bureaus, agent and others with that I can work as ONE with).

Bookmark and Share

The sofa cover behavior

Published by on oktober 31, 2006

In one of my favored series Evertbody Loves Raymond, they have a sofa in his parent’s house. It can sound silly but I can’t stop thinking of the sofa cover in so many families home (why by something that you don’t use?). I think this is the case with many products for consumers, they shop not to consume but to show of. Why? Don’t the manufacture opportunities in this consumer behavior? What do you think this behavior is telling us? Is it an ad space for credit cards (enjoy life…)? Is the plastic protection something that is symbolic for other products to? And if we look fare out is “the sofa cover behavior” the first step to stay fresh forever (a sort of plastic operations?). Well next time I step in a home with a sofa cover I will ask them why? And next question would be: Do you have cover for your wallet to?
Is there anyone that now the history behind the sofa cover? Ore your sofa cover.

Bookmark and Share

I wanna tell you a story

Published by on oktober 29, 2006

One of the best think with blogging is the people I get to now and Trevor Gay is one of the nicest person in my blog world. He is now releasing his new book:

“I wanna tell you a story is a perfect example of the importance of storytelling in the leadership and management of any company. Trevor Gay offers a colorful matrix of stories that can help you better understand the complexities of work and leadership.” I wanna tell you a story

Good luck with your book Trevor.
How is the nicest person you got to now in the blog world (except me…)?

Bookmark and Share

Creative Match on ONE

Published by on oktober 28, 2006

Read a good interview on Creative Match about ONE.

Bookmark and Share

« Prev - Next »