Yesterday it was Radio Galan (in Swedish) a version of the Oscars for professionals working with radio in Sweden. The moderator Viktor Petroski, did ask if I hade any ideas for how to make it an interesting evening. I did suggest that since they don’t now each other’s faces they could turn off the light. Then they al will now there voices in the dark, like on the radio. Viktor did it, he turned of the light and it was a success. Not the whole evening like I wanted but really cool think to do. They where al ONE with their media radio (sending it live).
Good music is interacting like with the users and this is ONE of the strongest reasons for why music is so big. iPod is providing the music that’s why it is so big.
Consumer can dance to good music!-Can they dance with your product/service?
A good DJ makes consumers stay at the dance floor.
-Does your management work as a good DJ?
What do you provide to keep consumers dancing?
Today sells a lot of flat screens but they are all to expensive and small. Consumers do have to buy bigger and bigger to get a movie feeling. Why not make a solution that consumers can grow with? Lets look for ONE idea to solve the problem and fill your wall with a big flat screen.
Lego is easy to put together. Same thing could with “ONE flat screens”
that could have connections ONE every side
it will be an never-ending system.
You buy a screen and then you only put is together with the next you buy. This means that every ONE that produces the parts can work with delivering consumer value.
Some companies told me that this idea is too simple.. but still why is there nobody doing it? “it is so simple we cant protect it.” “How can we earn money on giving consumers, a solution with a freedom of choice?”
But the open source culture we live in today – that is totally wrong. Companies that want to move with the consumer power have to understand that if they give they get more in return. We need to work together like in the creation of Linux (that I hope will make computers soon). This ONE flat screens could easily be produced buy let say 10 producers like Samsung, NEC, LG (ore the ONEs that deliver to them). The screen could be made in a standard of 4 different sizes (ore in the beginning in ONE size). Then can be build on like a Lego on your whole wall ore maybe al the walls in your room?
What opportunities do you see for this ONE screen? Could it help
Sony monitors to have more than colour balls? The line is this simple
idea and illustration only there to show where a flat screen is from LG,
Samsung, and Sharp etc. They al come together as ONE for the consumer value.
Do consumers really need brands in this kind of solutions? Would it take the war industries ONE ore two weeks to fix the technology to make “the ONE flat screen” to work? Should you buy into it? How would it build word of mouth if your Kimpton Hotel room walls where build of flat screens? And if your neighbor where Ben & Jackie?
TV’s have always been as big as moving crates. Now, the flat screen is improving the picture and making them less obtrusive, but also twice as expensive. Unfortunately, TV design still looks like a science fiction B-movie from the 70’s. Maybe we’re all so used to thinking of TV’s in those terms that no one has thought of doing anything differently.
What future do you see on the screen opportunities?
Customers are often the best designers. Above, a customer has put a picture frame around a flat screen. It doesn’t take too much imagination to see art museums doing something similar to spotlight works of art or as a subscription service for artwork screen savers.
ONE of the questions that often get in my lectures is: Do consumers really want to give their creativity to companies? I think this article is a really good answer:
“At the heart of most thinking about innovation is the belief that people expect to be paid for their creative work: hence the need to protect and reward the creation of intellectual property. One really exciting thing about user-led innovation is that customers seem willing to donate their creativity freely, says Mr Von Hippel. This may be because it is their only practical option: patents are costly to get and often provide only weak protection. Some people may value the enhanced reputation and network effects of freely revealing their work more than any money they could make by patenting it. Either way, some firms are starting to believe that there really is such a thing as a free lunch.”
Read the full article in The Economist “The rise of the creative consumer.” And start to spread your creativity.
Most speaker talk and some walk the talk. But Michele Miller asks the right question. She makes the audience do the walk with their costumers. Read here questions in this Inc.com article.
On Trendwatching.com you can see more by close watching consumer global. Check it out.
I find it very interesting why figure skating is so big now. It is on most of the channels on television and it seams like it was nowhere before. A friend of my daughter always looked at figure skating this OS 2006. She practiced for hours tying to do the jumps and turns for weeks and she was only 18 months old.
Why is it is so big now?
Looking for the answer I started to read a warm and charming book “100 year of figure skating” by Steve Milton. In the book I find many fact in why it’s so big. In the book there is many facts that gives inspiration for the answer I am looking for. It’s an old story but it is ONE of the reason for why figure skating is so big today. In 1994 the world was chocked with the scandal of attack on figure skate star Nancy Kerrigan. It was more than bad luck; it was an attack not only on here but also on the sportsmanship of the sport. The person behind the attack was partly an ice-cold competitor named Tonya Harding. The scandal was big news in media and the pretty sport become nasty and dangerous. These dangerous facts draw a lot of new viewers. Even if the attack was ugly it was so dramatically that ended up as a TV movie “The inside story.” Al this media attention made it interesting for sponsors to put money into figure skating now when they had the numbers of viewers that was needed for big TV channels. The format of the sport goes really good in the television. Today’s the skills of the figure skaters really good. The evolution of the sport comes from the fact that the line is bet win professionals and armatures are disappearing. This was the answer I found. In many ways the sport have become ONE with al the parts that makes it a sport and art.
With a 20.300.000 hits on “figure skating” in Googleit would be easy to find a rink near your screen.
In many ways the same thing is happing in every business field there is a “Tonya Harding success factor” case that can be turn around to a success model. Here are some learning points:
• Media loves the “good and bad” roles that have been played even since the Greek theatre.
• There was concrete persons behind the stories (people can identify with them).
• Numbers of people interested in the sport was enough to attract big sponsor money (build momentum to attract big brands).
• The format was develop to fit the television (to feed a story it most feed the media).
• Looking at the world around you and adjust so you work with the force and not have it against your brand/company.
• Don’t be a good brand only to sell your story, be a part of the world.
It was a tragedy but it also opened up the sport to a bigger audience. I hope my friend’s daughter ONE day will figure skating in an OS, but not with Tonya Harding.
The Swedish brand IKEA is in my opinion a bigger brand than the country Sweden. When I travel around in the world more people know about IKEA than about Sweden. Sometimes it is more easy to say “you now Sweden the land where IKEA is from?” Then to explain where Sweden is. Today IKEA are the biggest exporter of Swedish food and in many ways also the Swedish culture. If IKEA should grow outside their “store box” they need to expand together with other stores.
What would Italy, Greek and China be without al the restaurant around in the world?ONE way to do this is to take the success recipe in to new brands. They could export more Swedish food and culture buy using the colors and serving traditional Swedish food with the brand SWEDISH (se an idea logo above). SWE is the country and DISH is the food. Maybe they could do this together with the government of Sweden (tourist could taste the country before they visit it and make a connection). It could include website like Sweden.se and others that serve a history connected to the exact meal that is served. Then I can say “You now the food SWEDISH that is Sweden.”
How would this make IKEA and Sweden to grow bigger than it is today? Is IKEA going “out of the box” and into new success in retail?
Update 28 Mars:
Strategic Name Development
Wal-mart doesn’t want to go to hell with there brand. So they recruitis blogger to help them. An Not-smart idea, read more at Jack Yan´s blog.
