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Archive for 2005

Fly with Jodie Foster

Published by on november 6, 2005


In the new movie Flightplan does actor Jodie Foster lift the acting to a theatrical level. Why not make this great movie into a theatre? It would be great if it then could be played in an airplane! It would be good if Boeing was brave and sponsored it with a plane, landing at Broadway in New York. Then, we in the audience would get the real fly deal, when we are sitting inside a real airplane that is shaking and moving around with the story. In the end the actors and the audience become ONE and play the story together……would you like to be the captain!? See the Flightplan trailer here.

Find al books with Google print

Published by on november 5, 2005

I love reading books and is always looking for good books to read. With Google print it is easy.
Maybe they have children’s book for the Google kid?

Vive la revolution!

Published by on november 5, 2005

The France the revolution will always be a part of their culture. That’s ONE strong reason why 20 towns are on fire around Paris today.
Around the world millions of consumers are revolting against big corporations who won’t be happy having fire around there headquarter (but will soon have it if they don’t open up there doors soon).

Experiment on human-animals

Published by on november 4, 2005

The safety development of cars has been as primitive as experiment on animals (how needs seatbelts they told consumers?). We did not see the lies that the car industry gave human-animals. Today consumer power stops cruel experiment on animals for animal kingdom has a transparence that sees and values life with blogs and your voice.
What more good things do you see on a transparent market?

Coke spent $2.5 billion on advertising

Published by on november 3, 2005

How much does their consumers spend on Coke? At least, billions of bottles. If Coke stop doing advertising as a monologue and involve their consumers they could get free advertising for more than $100 billions. But then they need to be more innovative and tap into the evolution of business consumer gives.
If Coke doesn’t move forward to the next level of their business, others will go forward: A person that has added a passionate red color to the corporate palette is Richard Branson of the Virgin Company. One of his endeavors is the creation of Virgin Drinks headed up by Virgin Cola. The shape of the bottle is modeled after Pamela Anderson who has better curves than Coke. Which contains more plastic is only a hypothetical question at best.
What else business does you think, stand still ore could move forward?

What is business evolution for you?

100.000 fans doing “Storysinging ala Roma”

Published by on november 2, 2005


Italian super star Eros Ramazzotti hold a concert for 100.000 fans at Stadio Olimpico in Roma. In the old days the audience use there lighter to contribute and be a part of the concert. Today not so many smoke, so they used their mobile phones. Eros told the 100.000 fans to put on their mobile phone. Then suddenly he got double size of the audience (photos, filming, and phone calls). This gave him a live audience online by mobiles, and it will “feed the story” of the concert and the phone calls was fun to make for his Italian fans “I am here with Eros and you are not, but I will tell you later – listen now”
Why not try “Eros mobile storysinging” at the next board meeting? Start by take up your phones and call some costumers so they can listen to your board meeting live?

A smile is power

Published by on november 1, 2005

When consumers and companies are smiling to each other they move towards each other. On the photo I am ONE small consumer smiling and moving forward. If the smiling is not enough to get things moving go to this blogs win-win marketing or content & marketing thoughts (by Singapore’s guru Manoj Aravindakshan).

Happy consumers are smiling; no company needs research for see it but they need to smile. Is your corporate culture smiling and attracting positive power? A smiling doctor, treat unhappiness as a healthy bonus. And they also read the book “Simplicity is the key” by Trevor Gay.

Do you have the balls?

Published by on oktober 31, 2005

When filming a Sony commercial they did throw out 250.000 multi-coloured ‘superballs’ bouncing down the streets of San Francisco (film clip). Why not let the balls be captured by 250.000 consumers/Sony fans? Then they could connect every ball with an offer to buy a new color full screen that they are promoting. This idea would build buzz and storytelling. Every consumer then would get a story to tell about the product they did capture.

It should also be really cool if the consumers captured the balls live in the film and got a new Sony screen for free (then the balls would build PR globally, that would paid for the cost of the 250.000 screens by building increasing the selling volume).
Should you try to capture the balls, and be a part of the event?

Secret Service is in your printer!

Published by on oktober 30, 2005

Do you know that every paper you print has a secret tracking cod? This tracking mechanism is the Secret Service version of “barcode consumers” embedded in their printouts.

Why does not Xerox Printers instead print out heart at Valentines Day?
Printers all look more or less the same and have more or less the same features. I think you could capture major market shares by making those grey boxes more personal. Why doesn’t Xerox talk to consumers and find out what they really want. Make a printer with some human values built in to make it more than just the last link in the consumption chain. A printer that automatically printed special occasion cards on the right date – a sort of ink filled alarm clock of love that could print out heart at days like Valentines Day? To make these ideas meaningful you would need a lot of input from customers.
Then consumers can send the printed hearts and spread love to Secret Service! Consumers can if they like put barcode on them self!

Evil vs. Good

Published by on oktober 29, 2005

It is only when evil kisses good that a new world can be created. Evil contains power and know-how. If every bullet fired in the former Yugoslavia had been a seed, the region would have been a rainforest to stroll in, instead of a mass grave to cry over.

Evil vs. Good is in good balanced at Be Someone.

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