Slite-bio at cinema in Gotland (Sweden). This cinema have lost 40% of the young audiences. In an attempt to get young people to the cinema they are offering them half price on the new film The Legend of Zorro if they have an illegal download with them on DVD. We hope that the police don’t show a 2-year long movie after Zorro.
Wouldn’t you bee a great Zorro?
The business evolution of cinemas has to see that this generation is interactive and cannot be passive for 2 hours. Why not offer an interactive cinema? Why not let the audience act in the movies in front of the big screen?
Maybe the music industry could do the same with concerts? Download the music it and see the band live for half the price…
I am trying to live by m rule 7 days a week. “Passion with out Mondays.” Passion and business is ONE thing for me. There are companies using the word passion: Brussels Airlines claim to be ”passionate about you”. But why did I not feel the passion as a consumer? Probably for it was an only word.
Nudie Foods in Australia has integrated the customer into the company to such an extent that the boundary between company and customer has become less important than sharing a passion for doing something different and meaningful together. The magnetism between the two keeps the passion alive. That means more than words flying in the air. I don’t like it. I love it.
What means passion in business for you?
Read Tom Asacker, passion-post “On passion and compassion.”
The ONE book is in one of the words best branding magazines: Contagious Magazine!
Download and read the article here (PDF).
The closer you get to your costumers the more you see. Here is some great photos of how consumers look in Finland.
How close is close?
“It is the ONE that is most adaptable
to change…that will survive”
Charles Darwin
It is beautiful words full of instinct and hope. Therefore I find it a bit strange when Chairman and CEO, Phil Condit at The Boeing Company use the same words to pimp the war industry.
More and more brands are having the name REAL as a part of there brand name. I think it is more real to say it is fake. Only then would I as a consumer believe it to be a “real” from the beginning.
Some values to put in the FAKE brandbook:
• What is real and what is fake?
• Fake is real in a fake world.
• Fake is business.
FAKE
Be real.
The brand name would create strong word of mouth “a real FAKE?” Where did you buy that shirt? “It’s a FAKE I mean it’s a real FAKE.” “My girlfriend/boyfriend don’t need to FAKE it just wear it!”
If reality is fake and illusion real, which one is the original?
Do you own fake brands and are they feeling real?
Don’t take me wrong, I like when things are for real…
